Tag Archives: Analytics

How to track Facebook likes/unlikes in Google Analytics

It is nice to be able to track various statistics for your website using Google Analytics. It really helps you understand what pages web traffic tend to visit, how they get there, etc. Another nicety is to track social media responses (e.g., Facebook like button clicks) to your pages. You technically can track Facebook like button clicks using the the Facebook Insights tool (http://www.facebook.com/insights/), but it really is very limited and I have found it to be buggy. I prefer to use Google Analytics to track these social media responses because you much more easily see what pages received the responses, how many responses, and correlate it with other metrics available in Analytics. You can even track several social interactions other than just Facebook while you’re at it (like Twitter, Google +1 and even AdSense). The major selling point is accessing all of this from a single tool. Continue reading How to track Facebook likes/unlikes in Google Analytics

AdSense not working in Analytics – reporting all zeros

For some time now I have used Google AdSense. For about the same amount of time I have used Google Analytics. You are supposed to be able to link the two accounts so that Google Analytics can show you your AdSense data and statistics in greater detail. I was able to get my AdSense and Analytics accounts to link, but Analytics would never actually track any AdSense data (i.e., it would always show all zeros). Continue reading AdSense not working in Analytics – reporting all zeros